A chat with a health and fitness expert in my office this morning led me to discover that REAL MEN are now going Palaeolithic.
Men who wish to look like MEN and feel like MEN have now turned their back on the 21st century and are only eating the kinds of food cavemen would have recognised.
For a moment I am interested. After all we all know our food is way too messed around with nowadays to be good for us. I’m all for a bit of organic but it seems this trend has gone further.
Men, I am told, are also turning their back on the gym and instead are doing real work.
“Like hitting things with a hammer.” The guy says.
“Great,” I say. “So are they building things?”
I get a look of incomprehension.
“No,” he says. “They just hit tyres with a hammer. It’s the exercise that’s the important thing.”
Here is postmodernism gone mad. We don’t create, we don’t do work which involves sweat and has a purpose. We just go through the motions to look like the kind of man that might have a manly job. Maybe this is what passes for normality these days. Maybe if I didn’t work in a world where people got their muscles from chopping down trees and scything their way along rivers then I wouldn’t think this was odd.
Something is missing in this equation and I can’t quite put my finger on what. It has something to do with value. It has something to do with purpose and worth. It is, as Jean Baudrillard said, a simulacrum, something where the image bears no relation to reality.
So the Palaeolithic men look like cave men, they can bash hammers against tyres and get the physique of a cavemen but I wouldn’t fancy their chances against a sabre toothed tiger.